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Expanding an Affiliate program globally isn't simply a matter of replicating existing practices in a new country. There are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. The fact that the Internet is borderless and as soon as logistic challenges are addressed the barriers can come down is a huge benefit of online retail. Done well affiliate marketing can be an exceptionally useful platform to help launch outside of a retailer's home borders.

With access to affiliate data across the countries we operate in, it is fascinating to see the increase in cross-territory trading and also how macroeconomic events can play a part in shaping affiliate strategy. While the UK is grappling with the fallout from Brexit, the flipside is the British pound has devalued against other currencies which has made buying products from British retailers much cheaper. Overnight, the proportion of sales more internationally focused retailers made from outside of the UK on our network increased dramatically.

Additionally, we are seeing more and more affiliates expand their operation beyond their home countries. Our Global Publisher Team has increased the number of publishers they are now managing in line with this growing need of an international affiliate network being able to share insight and support to these businesses about local variances and the nuances of each market.